The National Do Not Call List (DNCL) introduces new responsibilities for Canada’s telemarketers. Being a telemarketer means your business uses telecommunications technologies to make unsolicited calls or send faxes to consumers for the purpose of solicitation. Solicitation is the act of selling or promoting a product or service - or requesting money or ‘money’s worth’ - directly or indirectly, for oneself or for another party. This covers a wide range of activities, from sales to calls for charitable donations.
The National DNCL filters out consumers who do not want to receive unsolicited calls. This helps ensure that the households you do contact are more likely to be receptive - streamlining your calling process and potentially improving overall response rates.
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